[malisper]

It's interesting to note none of the email tools I'm most familiar with are mentioned by the author. It's clear the author is a different demographic from me given they said they want to stay under $200/mo. Some of the tools I hear companies use the most are:

  - Customer.io
  - Iterable
  - Braze
  - Marketo
  - Salesforce Marketing Cloud

My understanding is Customer.io is what most startups use these days with larger companies using one of the other four.

[AlexeyMK]

That is mostly right, with the caveat that customer.io is trying to go upmarket too now.

https://playbooks.hypergrowthpartners.com/p/picking-your-lif...

I wrote this up about a year ago for a more comprehensive perspective for companies series A+

[fijiaarone]

$100/month for less than most mail providers offer free, and $1000/month for standard features is only for startups trying to burn money before they get off the runway.