[MikeHolman]

I think Meta would make the most sense. Funnel people to facebook, instagram, etc. Get all that juicy tracking data and boost additional ad revenue.

Doesn't really seem like much of a win for consumers though... it's just trading one personal data hungry megacorp for another.

[shiroiushi]

I might make some sense. However, not everyone uses Facebook or Instagram; it's not quite like Google where just about everyone uses some of their services, if not many.

I suppose it would help Meta greatly expand their ad business, to places far beyond FB/IG.