[worldmerge]

That’s incredible!!

Btw, how did you started making a creative tech studio? That’s something I want to do but I’m kinda lost on the selling part. How do you sell to a business that earned media is worth it?

[franck]

Thanks so much! With a bit of luck and talking to the right people at the right time, we got our start when Mozilla gave us the opportunity to create technical demos for the release of Firefox 4 back in 2010. Among other demos, we created a game called Mozilla BrowserQuest at the time, which really set us on the path to working on creative, tech-driven projects through word-of-mouth. These days, most of our clients are already excited about creating campaigns that can spark conversations and generate organic sharing, so we don’t usually need to sell them on the concept—they come to us because they already believe in its potential.