[seumars]

That's the UI. There's no actual interaction with the screens.

[eru]

UX stands for user experience, not for interaction?

[mulmen]

How do you experience an interactive system without… interaction?

[chefandy]

Even if they were talking about interaction design (sometimes called IX) specifically, rather than experience design, the interaction is in handling, moving, and combining them. They don’t need to have a dynamic electronic interaction to be interactive. I’m not sure a toy with absolutely no interaction would still be a toy.

[seumars]

Yes, but in this specific case the focus is on the design elements labeled onto the lego blocks.

[carlosjobim]

You can interact with them for example by licking them, or stepping on them.