Said to be an EV. Has a hood longer than a Mustang. And a front shaped like a school bus to make the drag coefficient explode and kill its range. Must be a fake product and a marketing ploy.
The long hood is a classic Jaguar style element from back when they had incredily long V12 and inline 6 engines. The bare engine blocks alone were about 4 feet long, not counting all of the accessories, fan, radiator, etc. I agree it makes no sense in an EV.
They can't do that. Luxury products are largely defined by:
1. How "exclusive" they are.
2. The age and heritage of the brand
3. How difficult they are to manufacture. (The difficulty could be artificial.)
Jaguar fails on basically all counts. (1) Price isn't necessarily a stand-in for #1 -- on the very high-end, you have to make it actually difficult to acquire the product in question, and they're not going to do that. (2) Jaguar has a reputation that's somewhere from "weird" to "terrible," not the storied reputation of an old French brand like Bugatti. (3) The Chinese can manufacture that car in a heartbeat. Give CATL and BYD free reign, and they'll probably do a much better job of it.
That's.. actually not a bad looking car. I mean if I had infinite money to spend on a supercar I can certainly think of a dozen others I'd rather go for, but given that most people were expecting an eyesore, I think the new Jaguar looks pretty good while also admittedly being very unique. Looking forward to seeing it on the streets.
I agree - looks sleek, powerful, muscular, elegant, refined and I like the slight boxiness rather than everything rounded like an E Type. But then I like the Cybertruck too.
They are blatantly trying to shock people and go against the brand heritage to get publicity, looks like something from the Cybertruck playbook. Sales and reputation have been declining for a while, maybe this is a last chance gamble. It could work out for them.
With such a shitty product? I doubt it. This car is dead on arrival (just the shape makes zero sense and goes against everything EV need and against all their benefits).
rcMgD2BwE72F|1 year ago
UniverseHacker|1 year ago
tim333|1 year ago
youtube carwow on that. Also pinkish looking expensive electric https://youtu.be/ANPKMbm_cvQ?t=26
000ooo000|1 year ago
mtmail|1 year ago
A_D_E_P_T|1 year ago
1. How "exclusive" they are.
2. The age and heritage of the brand
3. How difficult they are to manufacture. (The difficulty could be artificial.)
Jaguar fails on basically all counts. (1) Price isn't necessarily a stand-in for #1 -- on the very high-end, you have to make it actually difficult to acquire the product in question, and they're not going to do that. (2) Jaguar has a reputation that's somewhere from "weird" to "terrible," not the storied reputation of an old French brand like Bugatti. (3) The Chinese can manufacture that car in a heartbeat. Give CATL and BYD free reign, and they'll probably do a much better job of it.
miav|1 year ago
dave333|1 year ago
tailsdog|1 year ago
rcMgD2BwE72F|1 year ago
tim333|1 year ago
dimatter|1 year ago
djaouen|1 year ago
[1] https://schizophrenic.io/blog/driving-a-run-down-buick
linsomniac|1 year ago
drbig|1 year ago
Context:
> Launch dates, events, and creative collaborations
> *Jaguar Type 00 is a non-production vehicle