[ram_rar]

As much as I love to use your product, the challenge from my perspective is why switch for 0.03% in fees? Especially when you compare it to likes of fidelity, vanguard , schwab. Those 3 are too big to fail. The point I am accentuating is, that just lowering the fees to 0 is not a compelling reason anymore, especially when the fees are soo low already, its race to the bottom.

[jjmaxwell4]

Fair point! We also let you build a pretty customized indexes, and migrate between positions easily over time. For example, you can diversify away from your employer or your employers sector, or over or under weight specific stocks you'd like.

[simantel]

Also, Fidelity already offers 0% expense ratio funds: https://www.fidelity.com/mutual-funds/investing-ideas/index-...

[brokensegue]

What if they offered negative expense funds