> If you are sending cold emails to people you know will be interested, that’s fine.
This is my rule. If I gave you my info at some time, and you have a new product you think could be relevant for me, fine. If you got a contact list from some convention, and are shotgunning it with "We sell X. If you're not in charge of Y, please direct me to the appropriate person", I'll report it as spam faster than The Flash.
Line between cold calling vs telemarking, or cold email vs SPAM.
As far as what the line is, it's any unwanted unsolicited contact, as defined by the recipient, not by the party initiating the call or sending the email.
IE, there's no universal set of checkboxes that a marketer can follow that magically make unwanted unsolicited email / phone calls not SPAM.
MeetingsBrowser|1 year ago
If you are blasting out emails knowing most will be ignored, in the hopes that one lands in the right inbox, that’s bad.
If everyone did the same, no one would ever find the useful opportunities among the sea of irrelevant trash.
If you are sending cold emails to people you know will be interested, that’s fine.
There is no upper bound on how many actually useful opportunities people are willing to receive.
ASalazarMX|1 year ago
This is my rule. If I gave you my info at some time, and you have a new product you think could be relevant for me, fine. If you got a contact list from some convention, and are shotgunning it with "We sell X. If you're not in charge of Y, please direct me to the appropriate person", I'll report it as spam faster than The Flash.
gwbas1c|1 year ago
As far as what the line is, it's any unwanted unsolicited contact, as defined by the recipient, not by the party initiating the call or sending the email.
IE, there's no universal set of checkboxes that a marketer can follow that magically make unwanted unsolicited email / phone calls not SPAM.
gdjskshh|1 year ago