Unlike MKBHD, James Hoffman has some slightly more objective credibility. He won some barista competitions about 15 years ago. He's been involved in the coffee industry (outside of being a content creator) for most of his life. As far as I know about Marques, his main qualification is that he was just relatively early to the tech review game.
That is not to say that I personally take all or most of Hoffman's suggestions at face value. It's abundantly clear that the level of nuance he considers in coffee is not relevant to me. But I do tend to see him applying a much more objective level of rigor to his reviews than many other content creators.
He wouldn't take it. He'll review it after it's been on the market for about half a year, without any money.
Lance hedrick is also a decently respected voice who does usually take sponsored reviews, whilst being honest.
simonjgreen|1 year ago
tschwimmer|1 year ago
That is not to say that I personally take all or most of Hoffman's suggestions at face value. It's abundantly clear that the level of nuance he considers in coffee is not relevant to me. But I do tend to see him applying a much more objective level of rigor to his reviews than many other content creators.
scarfaceneo|1 year ago
He, like many others, do little more than just read spec sheets.
I like his car related content though, reckless driving notwithstanding
deanc|1 year ago
[1] https://www.youtube.com/@LanceHedrick/videos
xyst|1 year ago
I would say his success is largely due to being among the first to the market in tech reviews and having (at the time) better production quality.
peterlada|1 year ago
petepete|1 year ago
basedrum|1 year ago
rocqua|1 year ago
jedimastert|1 year ago
xyst|1 year ago