[mukti]

Agreed - the edge-to-edge text can seem daunting and be a bit of a pain to read, depending on your display. I used reader mode to make it a bit more managable. Also worth noting the last ~30% of the page is two appendixes.

I think the article is worth a read, but doesn't necessarily introduce a new concept. Its basically stating that there are many broken products that you can buy, and they simply do not work. Typical wisdom says you should buy something you're not specifically good at building, or something that you're not "supposed to" build yourself because you specialize in something else. This article basically says that wisdom can be wrong and that there is value in building yourself. There are some good examples, but its definitely a position that you'd have to push to management at some companies because its a very bottom up position that many managers would not agree with.