[noelsequeira]

I'm not going to prognosticate about whether or not this service will take off. I really hope it does - the raison d'être seems genuine, or at the very least, passionately backed.

But that seems to be the very problem with it. In trying not to bury his lead, I believe Dalton Caldwell has let it take over the pitch. 95% "why" and 5% "what". 10 minutes in, I was still scratching my head wondering what the service will look like. And the name App.net certainly doesn't do the cause any favours. The first decent explanation finds itself relegated to question 2 of the FAQs.

This is an audacious attempt, and I laud that. But the pitch, in my opinion, needs an overhaul. Diaspora was also about the "why", but they addressed the "what" really early in their Kickstarter pitch.