[DCH3416]

We have direct access to people's visual cortex and audio processing with handsets. Folks are receiving a stream of data tailored specifically to their life and experiences. It's pretty direct while still being indirect.

A simple example in legacy media is with Coca Cola. The ads show good experiences and attempt to anchor those emotions to real life events, and then the tag line Enjoy. So your enjoyment is tagged with having a Coke. Relatively straight forward.

These days, and this is still an emerging technology. Ads can be built and constructed on a per user basis. So rather than generalizing, you can synthetically anchor ideas onto individual real life emotions. And then at the right time have the systems massage in the idea of compulsively making a purchase. So while not strictly black and white spinning spiral. It's more interception at a particularly vulnerable moment. At least in my observations.