Having recently listened to TSMC as well as Costco, LVMH, and Hermes, there's something available to every member of the HN audience in every episode, no matter how "unrelated" you may think it is.
On the other side of the table, as a former sponsor of a season or two: it was the best marketing we (Crusoe) could have done. We had more high quality inbound from our audience than any other channel, by a long shot. They deeply understand their audience and target appropriately. Strongly recommend to anyone trying to reach a decision making audience (customer and investor).
It’s not for everyone. Relative to the length, the level of detail is fairly glossy and the narratives about the companies aren’t complex or surprising. It’s frustrating already knowing a fair amount if not in the mood for entertaining banter.
If they had separate behind-the-scenes episodes with B-side detail and research discussion, they’d be the total package.
Not saying it isn’t well done! And it’s clearly landing with an educated audience. I know many fans.
tyleo|1 year ago
asciimike|1 year ago
On the other side of the table, as a former sponsor of a season or two: it was the best marketing we (Crusoe) could have done. We had more high quality inbound from our audience than any other channel, by a long shot. They deeply understand their audience and target appropriately. Strongly recommend to anyone trying to reach a decision making audience (customer and investor).
1123581321|1 year ago
If they had separate behind-the-scenes episodes with B-side detail and research discussion, they’d be the total package.
Not saying it isn’t well done! And it’s clearly landing with an educated audience. I know many fans.