[Iridescent_]

I fully expect that the intention is to force you into opening up the laptop to install the RAM. RAM is so easy to install that there's basically no risk of the customer messing up, and it exposes you to how easy it is to open up your laptop and how high quality the build is. Worked very well for me, I knew I would not accept buying anything of a lower standard before I even powered it on for the first time.

[snapplebobapple]

If it's actually an advertising expense then it's likely priced wrong. They should give the real price in the business section (where people don't want to have to install because they are buying multiples of them and where that price is obscured from the consumer) and have an even higher price for the fully assembled one (and a bit lower price for the unassembled one). Now if 80 % plus of their consumer business is the diy one right now then I'm wrong, but I doubt I am.