[eddyzh]

>But if there was a way to correctly tell people: "look, this smartphone is 20% more expensive, but it will last twice as long and it will be more convenient for you in ways you can't understand right now", nobody would go for the worse quality, right?

I am not sure if we are living in the same world. No most people absolutely do not make rational choices like that. No matter how you tell them.

Most importantly what you think is best for people is stil a perspective. Especially in the context of tv.

[palata]

I find it incredible how many times I have to re-explain this. Between those literally trying to find which model of smartphone costs 20% and lasts twice as long and those telling me "there is no point to wonder, because we can't know in advance if it will last twice as long".

Let me restart: the article says that "most people don't care about quality". I disagree, and offer a thought experiment. It is not real, it is just a way to share an idea. "Imagine a world where a person is offered a choice between two smartphones, where one is 20% more expensive but will last twice as long. Imagine that this person confidently knows this (it is impossible in real life, but let's imagine it for the sake of this argument). And obviously, imagine that the person does not have an irrational reason that will completely ruin the experiment, like someone putting a gun on their head and telling them which one to buy. Do you think that this person will say "I will take the one that is obviously worse, because I am completely irrational", or do you think that this person will say "well, the more expensive one is apparently a better deal due to the quality guarantees I know to be true"?

The point that I am trying to make being: quality matters to people. It's not the only thing that matters, and they don't always have a way to know about the actual quality of whatever they buy. But if they could know about the quality, then it would probably be part of the decision process. Therefore it feels wrong to say "most people don't care about quality".

In real life, people don't buy the better quality products, that's a fact. But it does not mean that people don't care about quality.