[jptoor]

Only things that have made a measurable impact for me - marketing is sales: 1. Mom Test - https://www.momtestbook.com/ 2. Do more sales calls + customer interviews. Then rewatch the call and debug what you're doing, saying. What is landing and not landing. I miss the majority of the signal while I'm on the call - I don't actually get anything from it until I rewatch/see how people react to different things I say. 3. Rinse, iterate, and repeat. Your goal is to solve a customer problem. How you describe it, market it, etc. depends on how a customer describes the problem, where they spend their time, when and how they find solutions to their problem.

[fosterfriends]

I strong second the Mom Test book. Was invaluable for me at Graphite ramping up to sales/marketing/validation

[justmarc]

I really like the way you put it. It's a serious task that's often neglected, and certainly rarely practiced with such rigor.