[davidfischer]

I'm not the poster you're responding to but I'm one of the founding team of EthicalAds. We're a small team, focused exclusively on marketing to devs, and really trying to show high-quality ads without tracking people (ads are contextually targeted).

You can get a feel for what you'll earn here[1]. Basically you earn 70% of the gross of what we charge advertisers (see advertiser pricing[2]). Keep in mind these are ad views which aren't quite the same as pageviews. They're a subset.

Ads are a straight-forward path to monetization but not always the best. If you can make a project work as SaaS or really make sponsorships work for you (this requires effort), those will definitely earn A LOT more money per pageview than ads. Ads require a lot of traffic to make them work well. Usually you want high tens to hundreds of thousands of pageviews per month.

From a what we look at for publishers (sites that show ads) perspective, we're usually looking for high quality dev-focused sites or projects that don't want to just show Google ads. Per ad, publishers will earn much more with us than Google display ads but if you want to stick 4-5 Google ads on your site, video ads, or the like we can't compete with that and we don't want our ads on sites that do that. Devs hate them. My email is in my bio if you want to discuss further.

Regardless, good luck on the projects!

[1]: https://www.ethicalads.io/publishers/calculator/ [2]: https://www.ethicalads.io/advertisers/pricing/