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ta_1138 | 1 year ago

Making creation cheap just means that the control goes to whoever can bring in eyeballs. So it might not be a studio not making you be able to create your vision, but an algorithm deciding that they want to boost someone else and not you.

See the situation in modern indie videogames: Today a small team does what used to take a huge team a couple of decades ago, but you still have projects that have so much budget you cannot touch them with a small team, and difficulties getting good, small games to find audiences, as they need to deal with a different set of gatekeepers. You'll need some influencer, a blogger, or some social network algo, which can be gamed, to give you exposure. Success without paying is not impossible, but the easy route is through paying. And how much will people pay? More than you want.

Even in a world without physical scarcity, if you want eyeballs and clout, scarcity will still exist because real fame and success is limited. And based on who are the most popular organic-ish influencers, you might not like the kind of person who wins.

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