[jsavimbi]

> and it's incredibly easy to switch services

Not when you have your entire team/company using gmail as a paid service. And when you factor in the part about the user being the product in social networking, basically you're forcing a paying customer of one product to become a revenue stream in another.

Monopolies find themselves in trouble over this all time, just like when a customer service agent from your credit card company or local energy conglomerate passes you onto a sales rep from a third party without your knowledge. It's how they scam the old, ignorant and uninformed.

tl;dr: you cannot change your bookmarks when you have no other options.