[InvisibleUp]

I feel like the headline is burying the lede here: every Dell sub-brand is going away expecting for the new “Pro” and “Pro Max”. Reminds me a lot of how Apple in the late 90s got rid of their Performa/Centris/Quadra/etc. for more obvious, matter-of-fact names.

[unethical_ban]

It's a transparent ripoff of Apple's branding.

Should I get the "Dell Pro Max ", the "Dell Pro Max Plus", "Dell Pro Plus", or the "Dell Premium"?

I understand cleaning up the model lineup, but jeez.

[alrs]

Marketing things as "pro" is nothing new. I'm sure others could go back farther than this.

1980 Koga Miyata Pro https://www.speedbicycles.ch/velo/193/koga_miyata_pro_racer_...

1978 Centurion Pro Tour https://vintagecenturion.com/models/touring/protour.shtml

1969 Brooks Professional Saddle https://www.brooksengland.com/en_us/standard-professional.ht...

As for "rip-offs," the design language of every aluminum Macbook has basically been Leica rangefinder.

https://www.rustmag.com/gear/2020/12/16/4-reasons-to-buy-a-l...

Which is a double "rip-off," as the IBM Thinkpad goes back a lot farther and it was intentionally made black-with-red-accents to pay homage to Nikon while having the form factor of a bento box.

http://www.mir.com.my/rb/photography/companies/nikon/htmls/m...

[normie3000]

> Should I get the "Dell Pro Max ", the "Dell Pro Max Plus", "Dell Pro Plus", or the "Dell Premium"?

I thought you were joking, but these do seem to be options in the new, simpler branding!

[crooked-v]

I find it funny how much they've just completely ceded branding standards to Apple in that move.

[zitterbewegung]

On branding it seems like everyone starts to copy Apple at this point or makes branding as complex as Intel.

[Spivak]

When your competition is Apple you want to make it as easy as possible to compare like-for-like. What laptop are they positioning as an alternative to the MacBook Pro? The Dell Pro.

[0x457]

Because it's just simple and makes sense. Mostly, the only confusing apple product is iPad Air because it doesn't match what Air means in MacBooks.