It should be obvious to everyone by now that Musk has some sort of ape-brained obsession with the letter "X," so discussing the rebrand as if it was some soft of carefully considered marketing decision is a bit silly. The point was to feed a man's ego, and I guess it succeeded in that.
> It should be obvious to everyone by now that Musk has some sort of ape-brained obsession with the letter "X,"
Yeah, it's not just some sort of commercial thing either, it's sad (perhaps even a "tragedeigh") how it gets inflicted on his offspring. (12 total, 3 mothers.)
In particular, he tried to name one "X Æ A-12", but state law required A-Z so he was forced to shorten it to "X", and later tried to name another "Exa Dark Sideræl", which seems like a terrible example of hand-me-downs.
There are many cases of bad branding. Note Microsoft's habit of naming things without doing the simplest trademark search.
I used to covet 3 letter domains. If I had a 1 letter domain I would want to use it.
Musk was stuck on that name a long time ago, and it's a way to assert power over his platform and drive away people who won't play along with him but it is a real gift to Bluesky. People might not be so offended by the name if they weren't offended by everything else.
I don't disagree, but this is about *re*branding. Twitter was and is a globally iconic trademark, brand name, and has even entered the lexicon (tweeting, etc), and he flushed that for no obviously good reason. Worse he then replaced that branding with something unremarkable and generic.
I can't think of a similar case at this scale, where SO MUCH was traded in for so little, without any external pressure to do so.
archagon|1 year ago
Terr_|1 year ago
Yeah, it's not just some sort of commercial thing either, it's sad (perhaps even a "tragedeigh") how it gets inflicted on his offspring. (12 total, 3 mothers.)
In particular, he tried to name one "X Æ A-12", but state law required A-Z so he was forced to shorten it to "X", and later tried to name another "Exa Dark Sideræl", which seems like a terrible example of hand-me-downs.
PaulHoule|1 year ago
I used to covet 3 letter domains. If I had a 1 letter domain I would want to use it.
Musk was stuck on that name a long time ago, and it's a way to assert power over his platform and drive away people who won't play along with him but it is a real gift to Bluesky. People might not be so offended by the name if they weren't offended by everything else.
EA-3167|1 year ago
I can't think of a similar case at this scale, where SO MUCH was traded in for so little, without any external pressure to do so.