Another booming segment is energy drinks. I wonder if these two have a common root, that is a yet-to-be-(re)discovered market for soft drinks marketed towards adults. In the region's early history that niche was occupied by kvass. It is still very popular in ex-Soviet countries, but not so much in the CEE area.
Ekaros|1 year ago
OJFord|1 year ago
I do now enjoy 0-0.5% 'beer' sometimes, I think it works best when it's not the kind you drink with alcohol, so it's not disappointingly not quite right. E.g. I like the AF versions of Guinness & Bavaria - I don't really drink stouts or lager.