[crtez]

I couldn't find a great source on the 85% number--it looks like the site seems to cite a Boston Consulting Group study that's recapped in this Harvard Business Review article: https://hbr.org/2009/09/the-female-economy. Looking at the consumer spending chart ~50% through the article, it says women account for 4.3/5.9 trillion $ of spending in the US, which is 73%--still high!