[rdubb]

Wow, that's a great Kickstarter page. Really polished pictures and interesting descriptions. Not too much text either. They let their product do the talking.

One of the things I underestimated with mine was how important it is to not only have a video, but to make it look professional. I think the video is where products either shine or are tossed into the "mediocre" category in a potential backers mind.