[blueaquilae]

Is this just an add for another paid CMS?

[frereubu]

Might be an ad - I'm not aware of the author's associations - but Craft CMS, which is linked to, has a free version like wordpress.org

[GavinAnderegg]

Nope. I just prefer Craft, and I think it's a much more stable platform in terms of leadership these days. I also think it provides for a much better developer experience. Just opinions, though. I currently don't monetize my blog in any way — though I should probably change that at some point :)