[shock-value]

Rednote has been shown as the top free app (per Apple’s own App Store in my device at least) for going on a week, so the magnitude may be larger than you imply.

Also, having tried it myself, the algorithm works much like TikTok whereby it learns to show English speakers English content pretty quickly.

Also the general consensus among people who have used IG and TikTok (I personally don’t use IG) seems to be that the former does not at all substitute for the latter, particularly in terms of the subjective “authentic” feel of the content (IG often said to be lacking the community feel of TikTok).

[tmnvdb]

I will bookmark this and come back in 6 months. I have seen too many "platform X is replacing playform Y" hype cycles to write long essays about this.

[shock-value]

I explicitly stated in a different comment that Rednote will not replace TikTok. I don’t think anyone seriously believes that. It’s subject to the same ban after all.

The interesting aspect here is rather the magnitude of dissatisfaction that a large percentage of users feel towards the other mainstream US social content platforms.

[galleywest200]

This may be because RedNote is going to "wall off" US users from the Chinese ones:

https://arstechnica.com/tech-policy/2025/01/rednote-may-wall...

[glurblur]

I don't think that's going to happen. The party official seems to be positive about the event overall based on their press release recently. IMO it's going to the opposite direction, where they try to get more foreign users on the platform and have them stay there. If I were a CCP official, I would love to have more soft power by having everyone on a Chinese platform.

[ryandrake]

Anecdotally, I can tell you that everyone in my kid's circle of friends at school moved over to it within the course of a week.