[danirod]

> I'd love to know why they needed a custom contract in the first place. My company doesn't have a "deal" with Twitter but we still post there.

I suspect it has to do with the permission to share highlights from the match in their official accounts. Probably those videos belong to the broadcasters and not to the teams themselves. One of the links from the article [1] says that the agreement provides X users with highlights such as touchdowns.

This does not mean that not being able to create an account on a different network is a dumb restriction, even if it's for sharing news or pictures of the team on special days and not videos from the games.

[1] https://deadline.com/2024/04/nfl-x-twitter-renew-content-par...