[hrunt]

> What control do they need beyond normal copyright?

Money. Content partners pay to have NFL content on their platforms, NFL content is highly valuable, so the NFL doesn't want anyone else to monetize it without the NFL getting their cut.

[ahmeneeroe-v2]

Yes! They don't have a Bluesky monetization strategy yet or they have one and it says Bluesky isn't profitable for them or they have one and it forecasts profitability but some counter-party has not given the NFL their preferred terms.

That is a lot of words to just say: money.