[Puts]

What if we come to a point where even the investors don't care if you can finish a product at all? If the pitch is good enough and they think you can bring in more investors down the road, they will get back their money at a higher evaluation anyway. This would actually explain why so many startups fail – nobody cared for them to succeed anyway, because the initial investors got rich even without there being a product.

[LeFantome]

That just means the investors are your real customer.