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Introducing Customer Acqusition as a Service: Referly API & Shopping

36 points| dmor | 13 years ago |refer.ly

15 comments

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[+] dmn001|13 years ago|reply
Other competitors: http://crowdfactory.com http://www.curebit.com http://socialtwist.com

How does this service differentiate from those already established in this space?

[+] dmor|13 years ago|reply
One way we are different is that we also offer a fully featured consumer experience, the API is awesome for businesses but we also bring an audience to brands since we are a marketplace with both sides.
[+] latchkey|13 years ago|reply
I like the idea, but I don't understand why I'd use referly for this. If I'm going to spend the time to implement their api on my site, I might as well just implement the whole thing. It isn't like this is that hard of a problem to solve.
[+] dmor|13 years ago|reply
Its true that the technology of creating referral programs isn't hard, but sadly it usually gets relegated to the back burner for development teams who don't want to maintain it. Marketers who want to run experiments with referral marketing find they can't get buy in, so they don't try it.

By offering an API that marketers can bring to developers, in a format developers can respect, we are hoping to change that.

[+] osuburger|13 years ago|reply
Really intrigued by the social referral program. I'm excited to play around with the API and implement it on our company site
[+] ig1|13 years ago|reply
In the case of fraud where does the liability lie ?
[+] dmor|13 years ago|reply
The merchant is required to report chargebacks to use within 60 days
[+] klbarry|13 years ago|reply
Will this ever be integrated into an existing cart like shopify, so that total non developers can use it?
[+] dmor|13 years ago|reply
Yes! I am working on a Shopify plugin right now actually - can you email me at [email protected] so I can hear what you'd like me to make sure to include?