Not a gmail invention perhaps, but also not per RFC. That some use it to mean something special is not in the RFC. Actually, a significant number of SMTP servers don't even implement the required parts of the related RFCs, let alone fancy things like plus handling.
As stated by others, + addressing is not gmail specific. One thing that gmail does however is allowing you to add (or remove) arbitrary dots in your mail-address, and these are stripped out / all end up in the same mailbox.
em-bee|1 year ago
sethammons|1 year ago
wiml|1 year ago
MatekCopatek|1 year ago
sigio|1 year ago