[Dead_Lemon]

This doesn't account for the server they are hosted in, their CPU loads, losses in the PSU, which will inflate those numbers higher. Then there is the cooling, which needs to remove every watt consumed by the GPU/servers, as its all outputs as heat (multiplied by the PSU losses). Things are amplified further by the inefficiencies of the cooling process, including cooling the HVAC hot side (and the water consumption of the cooling towers), and building insulation.

Then the article only accounts for Midjourney, which is only one of the operators in this space. All the major tech companies have huge fleets of server working on this.