[apocalyptic0n3]

This is the real key. They have an awful reputation amongst technical people (for good reason) but that reputation largely fades away the less technical you are. The average person knows them for their effective marketing, seemingly low prices, and seemingly decent products. They don't get into the weeds enough to expose how untrue those things really are.

For a long time, I worked in an office across from their (now former) headquarters in the Scottsdale Air Park. The number of clients we had come in amazed that we must work so closely with them and expecting great things made the location of the office so invaluable that when they moved to Tempe and Chandler, we had to seriously discuss internally if we needed to follow them.