[ashryan]

Bookmarked. I came here to see if DSL was on the list. :)

> There are always exceptions, if building this software has some competitive advantage, go ahead.

Good callout. There are no hard rules but it's nice to have this sort of sanity check to anchor the conversation in "why", which should tie closely to:

> Generally, developers at small to midsize SaaS companies shouldn’t build any software that doesn’t directly help them deliver a service to their customers.