Whatever you buy, you buy a part of lifestyle and self definition. If you buy a Tesla today in Germany, you will be identified as alt right. And these are the people which may habe fewer financial ressources and cant afford one.
And even if I'm a serene, ascetic monk who is completely immune to trends and marketing, without a care in the world about other people judging me on my possessions, and I make my decision on purely objective grounds?
Well, I've still got to think about resale value. Being indifferent to car colour at a personal level means I'd choose silver, not barbie pink.
I honestly think most people don't care. Especially to cause a 41% drop.. If someone calls me a nazi in the LIDL car park for driving a Tesla I'd honestly think it's because of my shiny bald head, not the car.
But what if you were sorta on the fence about getting an electric car anyway?
What if you have a diesel car today, and getting another is the familiar, low-risk, low-cost option - whereas getting an EV is the responsible, ethical, do-your-bit-to-make-the-world-a-better-place option?
When the EV comes with a side order of nazi salutes at the presidential inauguration - it's no longer the choice that makes the world a better place.
I can’t speak for most people, of course, but in my environment, which consists of above average wealthy people interested in technology and the environment - i.e., your core Tesla target audience - nobody wants to be associated with Elon Musk in any way anymore. A friend sold a Tesla to get an electric Porsche two years ago, just because of Elon.
It’s usually me who still defends his skills as a CEO, but I also would never buy a Tesla car. I actually don’t think the competition is that strong, but I can’t be associated with a guy who makes a gesture eerily similar to a Heil Hitler at Trumps inauguration. No car can be that nice.
Edit: I’m from Munich, BMW hometown, live in Stockholm and have many friends in London. Interestingly I felt his reputation in my London circles fell even before it did in Germany and Sweden.
michaelt|1 year ago
Well, I've still got to think about resale value. Being indifferent to car colour at a personal level means I'd choose silver, not barbie pink.
herval|1 year ago
threeseed|1 year ago
And people on average have their car for 10 years.
It's not hard to see why people would not want to take the risk on such a big decision.
ozim|1 year ago
Maybe people will start thinking twice before they buy shit :)
Lanolderen|1 year ago
michaelt|1 year ago
What if you have a diesel car today, and getting another is the familiar, low-risk, low-cost option - whereas getting an EV is the responsible, ethical, do-your-bit-to-make-the-world-a-better-place option?
When the EV comes with a side order of nazi salutes at the presidential inauguration - it's no longer the choice that makes the world a better place.
earthnail|1 year ago
It’s usually me who still defends his skills as a CEO, but I also would never buy a Tesla car. I actually don’t think the competition is that strong, but I can’t be associated with a guy who makes a gesture eerily similar to a Heil Hitler at Trumps inauguration. No car can be that nice.
Edit: I’m from Munich, BMW hometown, live in Stockholm and have many friends in London. Interestingly I felt his reputation in my London circles fell even before it did in Germany and Sweden.