[ant_li0n]

I think the population of people buying bespoke suiting is small enough that you would not want to alienate your existing customers. I agree that they should raise the prices, but I've got to think there's an aspect of a relationship there. It was hinted at, a little bit, in the article. It's not just a financial transaction, I mean.

[jdietrich]

Precisely. They're talking about a customer who has spent £700,000 ($870,000) on suits. That's a long-term relationship built on trust. Hiking your prices to manage demand might be a short-term financial bonanza, but it's disastrous in terms of reputation.

[leoc]

And the article suggests that's it's not even the population of everyone with a bespoke suit so much as the minority of whales who own a lot of them. There is going to be a fair number of very demanding and impatient rich guys in that group.