[pyromaker]

I don't think there is a hope when it comes to our privacy and ads and our data being sold - none. Even if I'm somewhat off the grid or low in activities, the indirect way of targeting me still exists, by my family members, friends, people associated with me. I surrender.

[secondcoming]

There is hope. The upcoming US State privacy laws are resulting in IP addresses having the last octet blanked out, and IDFA's zeroed out, at least for SSPs and DSPs. Companies such as Apple and Google will still have this info since they control the OS.