[inSenCite]

I think it just boils down to that most of the time we are just plain wrong about what people want badly enough to change what they are doing already. Our other fallacy is that quality of work matters - like yes, kind of, but it matters far less than finding and fixing an "important" problem.

How many times have you encountered a piece of software that is utter garbage from a ui/ux/engg. perspective but gets used ALL THE TIME? plenty of b2b examples of this including back ends of banks. They are awful, but they work. The business solves a very real customer problem and the tech is just a supporting (although still critical) act. As long as the problem gets solved, the tech. does not really matter. There is obviously more nuance to this vis a vis software maintenance etc. but when starting up, the tech should matter to you less than finding a valid problem.