[EverForever]

Can someone explain to me why Meta or whoever doesn't just copy TikTok 1to1 with a new name? If TikTok really stops running in the usa, they would have an alternative product instead of Instagram reels and YouTube shorts, both of which obviously can't catch on.

[moshun]

Meta has basically copied TikTok as an 1:1 app at least twice, the most recent being Lasso. The problem most of these many companies trying to emulate TikTok’s success is that the UI/UX and content delivery aren’t the secret sauce. It’s a near bulletproof algorithm that needs comparatively little time to lock in your preferences. Add in the fact that TikTok really doesn’t encourage or reward following creators, it makes for a natural conflict with some of Meta’s base models for operation that they have trouble addressing.

That’s why some suggest that the recent regulatory assaults, cozying up to would be dictators and forced changing of ownership to American corporations is just manufactured corporate raiding by competitors that can’t keep up.