[pencildiver]

>My biggest concern here is some sort of rating system, not so much for products but merchants.

Great idea! We do have a concept of the "Agora Score" for products, to analyze more than just the customer reviews. We'll come up with something similar for merchants to help API customers know which merchants to prioritize.

>If you really want to be innovative try adding brick and mortar grocery stores too.

Absolutely. Just don't know how to efficiently crawl and recrawl their products, without partnering with them directly. Maybe plugging into something like the Instacart API to index local products.