[skeuomorphism]

> Fidelity uses those funds as marketing, and they make up for it with all the other services and funds they offer. It's intentional, and it's working.

> Vanguard is more and more becoming a group that just wants to run ETFs and if you want to use them, they're making it harder and harder. They recently dumped all their 401(k) and similar plans from being in-house to some other provider.

If this is true, then it must for individuals.. My company moved a little over a year ago TO vanguard for 401ks

[sgerenser]

It was only for solo 401ks and small business with less than $20M in assets.