[pkamb]

As I understand it, many Americans (and all iPhones?) had unlimited-SMS phone plans circa 2009. So the pay-per-message economic conditions that caused many Europeans, etc., to switch to WhatsApp back in the day didn't do anything in the USA.

Then when the same iPhone app seamlessly started sending iMessages (blue bubbles) to other iPhones rather than SMS (green bubbles), people just kept using that.

[thisissomething]

This is definitely what happened in Brazil.

When Whatsapp launched, SMS still wasn't free, the exception being some carriers that offered "free" SMS to numbers of the same carrier if the sender was on a premium coverage plan. In sum, majority of the population was still paying $0,10-$0,20 despite already having data plans. So it was an easy win for WhatsApp.

[basisword]

>> So the pay-per-message economic conditions that caused many Europeans, etc., to switch to WhatsApp back in the day didn't do anything in the USA.

I see this listed as the reason often but I had unlimited SMS then too. In fact I remember visiting the US in 2009 and I was charged to send AND receive an SMS which was a shock.

I think the actual reason is that communication across borders in Europe is very common and those SMS's were not included in the unlimited plans as they were messages abroad. So they were subject to fees (usually high ones). I think this is the reason it was common - especially given how common it is for students to study 'abroad' in other European countries. There were a few competing apps for this at the time (Vibr I think was another but was more call focussed) but WhatsApp won in the end.

[thoroughburro]

>> So the pay-per-message economic conditions that caused many Europeans, etc., to switch to WhatsApp back in the day

> I think the actual reason is that communication across borders in Europe is very common and those SMS's were not included in the unlimited plans as they were messages abroad. So they were subject to fees (usually high ones).

So, you completely agree with what you seem to be taking issue with.

[yurishimo]

Yepp, this is my theory too. When you live in a country with friends 2 hours away by car in a totally different country, paying extra for "long distance" is absurd when tools exist to communicate with no extra fees.

[thegeomaster]

Viber is alive and well nowadays and is the dominant messaging app in quite a few geographies. Given that Facebook Messenger seems to also have about the same MAU as WhatsApp (and seems to be dominant in the US), I don't think you can say any one of those "won".