[Legion]

As a big fan of Apple TV boxes and a medium fan of Apple TV+, I can't agree with this strongly enough. It's such an unforced error.

It's so unnecessary to call everything "Apple something" when they've had great success creating recognizable brand names like "iPod", "iPhone", and "Macintosh".

Calling it "Apple TV+" just feels like both the set-top box and the streaming service wanted the name "Apple TV" and neither side was budging.