[z64]

I would say there are three major factors:

1. We have a diverse set of upstream sources. It would require all of them to be "compromised" for our results to completely tank.

2. We have a "crawler-lite" that solely collects info on page quality - number of ads/trackers detected, page speed, etc. - and we take that into account when ranking the results, generally nudging them down the page if "cleaner" ones can be found.

3. Our sole source of income is our users, and we actively respond to impacts in search quality that our users submit to us on our feedback form. If they are not happy with the results quality, then we are out of business.

Put simply: Our technology and business model is completely aligned to resist "enshittification". We have no reason to bias results or "sell out" to anyone.

With the momentum we've gathered, we are also taking first steps to building our own full scale index[1], both as a valuable contribution to the ecosystem of search and a contingency to reduce our reliance on 3rd parties.

[1]: Help us build it! https://help.kagi.com/kagi/company/hiring-kagi.html