[boopdewoop]

Its just them being cheap. They probably set every one to a max of 720p, hope most people do not realise (cutting down bandwidth costs) and let them set max quality themselves.

[TuringNYC]

They just need to look at their stock price vs NFLX to realize that people do indeed realize the difference across the stack.

[hirako2000]

Netflix has been most popular for a bunch of other rather obvious reasons.

[Melatonic]

On Roku (actual box not integrated) Peacock has been good quality. Definitely hits 1080P with a decent bitrate. I suspect the software teams only have the bandwidth to focus on a few of the more popular devices (so probably Roku and Apple TV boxes) and others suffer