[tgpc]

I think you're being a bit unfair here. Apple does care about security and privacy. It's part of their culture.

[klabb3]

I totally agree and disagree. Yes it’s their culture but it’s not unfair at all.

Its the only big tech company that sells privacy to consumers. They could do that because unlike the competition they weren’t an ad company and thus didn’t need to spy. (This is changing and no longer true, but that’s a different story).

This competitive advantage goes away if nobody can sell privacy because it’s illegal. A publicly traded corporation does not exit a large market because one of their products is banned, much less because of principles. Apple will comply just as they’ve done before, and while maintaining the blast radius to only introducing the backdoor on UK residents.

[manmal]

The article‘s author argues that this would be a slippery slope with secondary and tertiary effects that Apple might not be willing to risk.

[lifthrasiir]

The company culture is relatively malleable. Apple does probably care about security and privacy, but mainly because of profits. That does help in this case because they don't want leave themselves between two big portions of profits.

[raspyberr]

You appear to have misspelt "marketing".

[ThePowerOfFuet]

> Apple does care about security and privacy. It's part of their culture.

It is when it suits and/or benefits them.