[klum]

I agree with this article. I just want to add one thing: the author mentions companies in general, CEOs and the media as culprits. I'd like to add the people working at those companies.

Few of those might be actively looking at graphs and deciding to make the product worse for the sake of short-term revenue increase. Yet every act of enshittification takes people to make it happen. Those who "just work here", who may be slightly uneasy with adding another popup or displaying more ads but still do it, actively contribute to the problem. That's a decision they make. Even if those employees feel they are doing this only to keep a roof over their children's head or something along those lines, it's worth pointing out there's a choice being made.

This is especially worth mentioning as I think there are rarely actual evil masterminds — most enshittification is a result of tens, hundreds, thousands of people incentivized to repeatedly do things that are just a little bad.