[red_hare]

You can't expect world percentages to match US percentages. The US is only 5% of the world's population and has a very different relationship to search. Also, only 63% of the world is online, so what does "90% of global" even mean?

Back-of-the-envelope:

- 2tn searches per year.

- US is 20% of all searches.

- Us revenue is 76bn

$76bn / (2tn * 0.2) = $0.19 / search

So, getting 300 searches for less than $0.02 per search sounds like a pretty good deal.