[jglamine]

Makes sense. They want customers to browse using the Netflix app where they can promote their own content. If customers get in the habit of browsing in Apple TV, Apple can promote their own shows and eventually cut Netflix out.

Same reason when you open Netflix it shows new recommendations first, with the option to continue in-progress shows below. Most users will choose the latter, but they don't put it first because it hurts product metrics.

[basisword]

>> but they don't put it first because it hurts product metrics.

It's so depressing that instead of making products be the best product they can be for users, we inconvenience users at the expense of 'metrics'. It's a pervasive attitude at tech companies. Apple used to be _mostly_ an exception but even they are doing it now.

[scyzoryk_xyz]

Considering how much producing the content costs, it’s baked into all showbiz to try and get as much of the audience hooked on the same thing at the same time by design.

How the UI gets everyone watching shows A, B, and C but not the hundreds of others is a real thing I believe. Part of the “product” if you think about it.

(I’m not a fan of their product and it’s all TPB for me so I’m a cynic)

[duxup]

They might want me in their app but I swear the content Netflix actually encourages me to watch is maybe a hundred titles or so and maybe they rotate in and out a few, but what they want to sell me on always feels the same regardless of my preferences.

They also suffer from "Oh you liked that high quality classic western? how about some garbage westerns?" No man....

I feel like I have to hunt for content on Netflix and I'm boxing with Netflix's suggestions.

[giancarlostoro]

> where they can promote their own content

Sounds to me like Apple should allow them to pick a handful of shows to promote as an incentive to integrate into their app.

[amazingamazing]

> Same reason when you open Netflix it shows new recommendations first

This seriously annoyed me to the point where I actually just use plex now.