[Chihuahua0633]

Plenty of companies sell their product with 100% margin (look at in-house brands). Maybe not laptops, but this was just an example.

[itishappy]

100% margin would be $0 of production costs. Essentially impossible for physical goods.

As an example, if it costs you $100 to make a product and you can sell it for $1000, you pocket $900 of the $1000 and therefore make 90% margin.

[qzw]

Yes, I think posters above are conflating margin and markup.

[bagels]

Markup is not the same as margin. Inputs would have to be free for 100% margin.