[jasdi]

Actually its more a question of what others can learn from them, than the other way around because of these constraints.

The first time I was shown a case study of Amul (cooperative model of food production), it was a really eye opening moment, cause they had reached massive scale, profitable, invested in quality/innovation, really super creative (on the marketing side without any great budget) and most importantly Sustainable.

Like me if you have studied Dominoes, KFC and McDonalds this is not supposed to be possible. It shows how constraints in the local environment lead to innovation and totally different models that work.

Anyone getting thrown into the deep end of the Indian market, equipped with Western models are quickly confronted by assumptions that don't hold, and then they come up with stuff we don't see in the west.

Just look at their Dabbawalas (decentralized supply-chains/logistics), UPI (disintermediating Mastercard and Visa), IPL (no one thought cricket could compete when literally less than 10 countries playing the sport) etc

Western companies built their scalable models by optimizing for capital-heavy, consumption-driven economiess, but that doesn’t mean those models are the only viable ones. India (and other low-consumption economies) often find more sustainable ways to solve the same problems because there’s no safety net of endless VC funding, mass credit, or impulse spending to prop things up. Most Western companies operate in winner-takes-all mode (Amazon crushes small retailers, Uber kills taxis). But Indian models like UPI, Amul, Kirana networks show models of growth in a more cooperative manner.

Imho the world needs more Amuls than McDonalds.

[koolhead17]

well said.